What if you treat what you sell (ok, ok what your R&D department or your boss forced upon you to create) as a piece of art you created?
Would that inspire you to think of a better way to market your brand? Think of a better story to tell? One that is immensely more motivating for your consumers?
So, if you imagine the pen you are selling as an art piece of your creation. You would tell your story with a different sort of passion. You wouldn’t just be a product manager. You would be an artist.
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