What do you know?

I am sure you know a marketer who reads all the marketing, branding, advertising books that was ever published.

And I am pretty sure, you know a marketer who can tell you all the techniques and case studies there are in order for your brand to be successful. 

Knowing is the beginning, doing gets you there. Knowing what to ignore focuses you.

“The art of knowing is knowing what to ignore.” - Rumi  

What should you ignore?

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