The Corinthians were told, “"Everything is permissible, but not everything builds up.” I think it applies to your marketing as well.
You can do anything and everything you deem fit for your brand. Just remember not everything is beneficial to your brand or bring the sort of benefits you want to your brand.
I would look into opportunity cost in terms of time, effort, compounded benefits and budget before deciding.
What do you want to do?
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