What are your basics?

There is so much emphasis on being an effective marketer that people tend to forget the basics. 

What are the marketing basics you need to know? Sorry, no answers here. Either you know or you will have to look it up. Oh, and while you are at it, check if what you know is right.

Can you write down five basic marketing tenets which guides the way you think and decide? 

What can you master?

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